Each of us has our own understanding of a “cool picture”. Perhaps it’s a good joke or a subtle metaphor told in the language of graphics. For some people, clarity and similarity are important, while others’ favorite works are based on a successful combination of colors. We remember a “cool picture” if we are impressed and spend enough time with it to analyze it.
Our first task is to find out what works or doesn’t work in a particular illustration. It is equally important to experiment, as this helps lead us to new techniques and unexpected findings. Often, the bolder we approach a task, the better the result. However, nothing will work out if you don’t spend enough time practicing and working systematically.
In this course, we will talk about the means of expression in graphics and how to use them to capture the viewer’s attention. We will solve all graphic tasks within the framework of briefs that are as close to real life as possible. As a result, you will get decent first projects for your portfolio.
Course program
Composition
Rhythm and meter, scale and proportion, contrast and nuance, static and dynamic, and other means of composition.
Line, spot and tone
The role of black and white in the image, form-counterform. The difference between shadow, light, halftone and reflex.
Space
The study of perspective or lack thereof. Consider angles and points of view. Place and time in an image.
Color in graphics
We’ll look at warm and cold, contrast and complementary, discuss working methods and the meaning of color.
Research and storytelling
Developing research skills, analyzing tasks. Generating ideas, developing concepts and plots, working with ideas.
Series and character in illustration
Working with a series of images within a single project. What are the features of a sticker pack on Telegram or a picture book, comic book, or Instagram account?
Getting to know the market
Working with a portfolio on different platforms.
Illustration and the real world
Prepress, the nuances of preparing images for digital and offset printing, the specifics and possibilities of various methods of replication as part of the visual language (offset, risography, silkscreen, digital printing). Preparing files for digital projects, what is the difference between gif and jpeg formats, and what does tiff have to do with it.